PORTFOLIO | CYCLE FOR THE CAUSE
CYCLE FOR THE CAUSE
As part of our non-profit collaborations, we created a branded content campaign for one of the most important fund raising events the LGBT Center in New York organizes every year. Cycle for the Cause is a four days, 275 bike mile ride from Boston to New York City to raise funds for HIV/AIDS services, education and awareness.
CLIENT RELATIONS - PROJECT DEVELOPMENT & OVERSIGHT - BUSINESS DEVELOPMENT - CAMPAIGN PLANNING & EXECUTION - CREATIVE DIRECTION - CONCEPTING - COPYWRITING & SCRIPTING - GRAPHIC DESIGN & ANIMATIONS - BRANDING - PRODUCTION - POSTPRODUCTION
Directed by Ramón J. Goñi and co-produced by SWOON NEW YORK, our goal was to deliver on-the-go content during the bicycle ride from Boston to New York. We produced social media assets each of the four days that the ride went for as well as a brand recruiting video summarizing the ride to show potential participants the spirit of the ride.
CO-PRODUCTION: THIRSTY PADDOCK